Sunday, August 15, 2004


A Kroger commercial airing during the Olympics discusses how families struggle everyday to fight against hunger. It then says that Kroger will donate money to a hunger bank for each medal the U.S. Olympic teams wins during the olympics: $1000 for Gold, $500 for Silver and $250 for Bronze.

This commercial bugs me. While Kroger is making a valiant effort in donating, why are they basing their amount on something so arbitrary as how many medals the U.S. team wins? Will people be less hungry if the U.S. only wins 5 gold medals instead of 10? Are people less valuable if Michael Phelps only gets a bronze in the 100 fly instead of a gold? This commercial doesn't even make sense. A lot of times organizations will give money based on how much money the average public raises or on how many bottle caps or something they can collect. How does anything I do affect how much Kroger is going to donate. I can't control how many medals are won.

It would have been better had Kroger just said they were giving a flat donation in honor of our athletes. This whole basing it on how many medals are won is just asinine.