Heidi will now be posting under the psuedonym Cilantro.

I'm reading a book and on the inside cover it says "Wendy Markham is a psuedonym for the New York Times best selling author..." then whatever her real name is. Can someone explain to me why you write under an assumed name, and then tell everyone it's still you? It's like Garth Brooks creating an album under the name Chris Gains, or Nora Roberts writing as J.D. Robb. I understand some people say it's because they want to do a different genre or style, but wouldn't you want to trade on your established name? It's still you, and you're not ashamed about telling everyone it's still you so why create this fake persona?